Everyone seems to want to improve their efficiency, and why wouldn’t they? Efficiency is a sure way to improve time management and increase profits, right? Maybe. This is a topic that has come up several times in the past few months and in reflecting on it, I realize it has been a consistent theme in my operations and general manager positions over the years.
While efficiency is important, one needs to understand that efficiency on it’s own may not get you where you want to be. It is only one part of a vector measurement necessary to improve overall operations and profits. A vector measurement is one that includes magnitude and direction. Speed is a measurement of magnitude; velocity includes the directionality to ensure you are progressing towards the right target.
If you’re racing really fast in the wrong direction, you lose. You can be the most efficient company in the world but without any customers, you’ll soon be out of business. Driving a car downhill is the most efficient way to drive but it’s utterly useless when you are at the destination is at the top of the mountain. This doesn’t mean you should disregard efficiency, only that you need to optimize your processes for effectiveness.
Do things that take longer when it makes someone else’s job easier or improves your relationship with them. This advice was recently brought up in a recent Career Tools podcast. (Depending on your level, I highly recommend Career Tools, Manager Tools, and Executive Tools.) It may not be efficient to have weekly one-on-one meetings with your directs but the long term benefits vastly outweigh the short-term loss of productivity or efficiency.
To be effective you need to have a firm grasp of the goals and be willing to modify your processes to ensure you are progressing in the right direction at all times. I work independently and with a few amazing partners to help maximize effectiveness for my clients to improve operations, sales, and process flow. Contact me to schedule a free 30-minute meeting to discuss your situation and how I can help make you and your company more effective.
